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BEN & JERRY'S PARTNERSHIP
I worked with Illustrator Woody Jackson (the original illustrator of the Ben & Jerry’s cow) to develop a Target dog in the Ben & Jerry’s style. TivoliToo helped on transferring the vision into a three dimensional sculpture for a cooler topper. I also got to taste a lot of ice cream as research for naming the exclusive flavors.

Woody Jackson’s rendition

Campaign Adaptation

Multi-size pre-perforated cooler blocker

EVENT COUPON

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